Influencer Marketing
Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge[dubious – discuss] and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).
Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge[dubious – discuss] and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).
