Influencer Marketing

                          Influencer Marketing

Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge[dubious – discuss] and/or social influence in their respective fields.

Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).

                                      

Social Media Marketing

                           Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Search engine optimization

                       Search engine optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placemen
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

Types of digital marketing

             Types of digital marketing
Types of online digital marketing include
Search Engine Optimization (SEO)
Search Engine Marketing and Pay-Per-Click Advertising.
Social Media Marketing.
Content Marketing.
Affiliated Marketing
Influencer Marketing.
Email Marketing.
Viral Marketing.